About 201clicks.com and Our Privacy Policy

201Clicks, LLC, doing business as 201clicks.com ("We," "Our," "201clicks.com"), provides data marketing services (the "Services") designed to assist both for-profit and non-profit organizations, as well as companies working with them, in effectively marketing their goods and services. Our solutions, many of which are detailed on this website, are primarily employed to support email marketing efforts.

We place significant importance on the privacy concerns of individuals whose information we manage in our database. This Privacy Policy ("Privacy Policy") is provided to elucidate how we utilize and oversee information, as well as to elucidate the rights that consumers have concerning the control of their information in marketing.

For specific disclosures mandated by the California Consumer Privacy Act, please refer to our "ADDENDUM FOR CALIFORNIA RESIDENTS" below.

We also operate corporate websites intended for our customers, prospective customers, and anyone interested in learning about our services. We address the information we gather and employ for these business purposes, such as information used for communication with our corporate customers and potential customers, in Section 6 of this Privacy Policy.

Information Collection and Usage in Our Services

In order to provide our Services, we acquire data, including personal information, from various sources, encompassing websites, apps that collect information, public sources, and other data compilers. Throughout this Privacy Policy, we refer to the information collected and processed as "Information."

The Information within our database includes various identifying details, such as:

Personal email
Professional email
Information and actions related to emails, such as recent email activity and the extent and type of marketing or email opens
IP address
A cookie or device identifier unique to your browser or device
Usage data related to your email interactions, such as email receipt, opening, or response, along with related information
Usage data linked to your website interactions, including website visits, logins, page visits, and related information
Demographic information, such as inferred income range, age group, household size, or homeownership
Information regarding consumer interests, such as product preferences or hobbies, like pet ownership or sports and art interests

Some of this information may be inferred; for instance, if a household is located in an affluent area, we might infer a specific income range.

We may combine various pieces of Information that we collect or receive with other Information.

201clicks.com also acquires information through this website (and any other website we operate), as well as through our business operations. We detail this information in Section 6.

How We Utilize the Information

201clicks.com employs the Information for several purposes, including:

As Part of Our Services:

Data Marketing Services: Our Services involve providing marketing information to our customers, typically pertaining to which customers or potential customers are most likely to be interested in specific offers. We also assist our customers in identifying and gaining a better understanding of their own customers by providing insights about them. Our customer base includes small and medium-sized businesses, advertising and media agencies, brands, and marketing data platforms that help their customers market and advertise to their own customers and potential customers. Other data compilers, working with their own customers, may also be our customers.
Retargeting Services: We occasionally assist our customers in "retargeting" marketing content to website visitors. Specifically, our Services aid customers in sending emails to individuals who have visited or logged into their websites by cross-referencing information such as cookie identifiers and email addresses for this purpose.
Additional Marketing Services: Other Services we may offer to our customers (or assist them in providing to their own customers), which may complement the aforementioned Services, could involve (a) assisting customers in targeting and optimizing email campaigns, display advertising, or other marketing strategies; (b) assessing the effectiveness of marketing campaigns by determining which messages are more likely to be viewed or opened by different types of consumers or which types of ads are more likely to result in purchases; (c) analyzing and optimizing our customers' (or their service providers') proprietary databases; (d) aiding customers in identifying and preventing fraud and offering "validation" or data hygiene services, such as verifying, removing, or correcting old, incorrect, or outdated information or assessing recent activity for email addresses.

To Operate Our Services:

We also utilize the previously described Information for our internal purposes, such as enhancing, testing, updating, and verifying our own database; developing new products; operating, analyzing, improving, and securing our Services as well as our databases and servers.

Sharing Information with Third Parties, Including Service Providers

201clicks.com may share the Information with customers, marketing services, platforms, and service providers who assist us in delivering the Services outlined above, as well as any other services we may introduce in the future. This sharing can occur in various ways:

With Our Customers: As previously explained, we license the Information to our customers in various ways when providing our Services. On occasion, we may also share the Information with service providers of these customers, such as providers responsible for printing or sending mailings.
With Our Partners: We may share the Information, including personally identifiable information and Audience Segments, with business and data partners to enhance tailored targeted marketing, advertising, and communication efforts. Additionally, this sharing may occur for analytical purposes, including aiding these parties in measuring campaign performance, informing future campaigns, or handling, analyzing, or segregating this Information on behalf of either us or our customers.
With Our Service Providers: To operate, safeguard, and promote our Services, as well as maintain our website(s), we share the Information with various service providers. These include technology, hosting, and customer support providers; marketing and advertising providers; other data providers (for purposes like improving or verifying our Information); security vendors; payment vendors (pertaining to our business-to-business information); and other companies that assist us in delivering, securing, or developing our Services.
Corporate Transfers: If 201clicks.com, its stock, or its significant assets undergo acquisition by or merger with another entity, our information will be transferred to that entity, and sharing may occur during due diligence proceedings leading up to such a transaction.
Affiliates, Parent Companies, and Subsidiaries: 201clicks.com may share some or all of the Information in our possession with affiliated or subsidiary companies, should we establish any in the future.
As Required by Law or to Protect: 201clicks.com may disclose Information if deemed necessary to (a) comply in good faith with relevant laws or respond to subpoenas or warrants served on us; or (b) protect or defend the rights, property, or safety of 201clicks.com, our customers, or any other person or entity.

Your Marketing and Opt-Out Choices

You have multiple options for opting out of having your Information used for marketing purposes:

Visit our opt-out page at https://201clicks.com/optout to have your personal information removed from our database. In most cases, we will remove your personal information from our active marketing databases within 15 business days of receiving the opt-out request. In certain cases (where legally permissible), we may require verification of the information you submit, such as through a verified email response or another verified response.
If you wish to opt out of email marketing from a specific brand (e.g., one of our customers), click on the "opt-out" or "unsubscribe" link located in the footer of the marketing email you received.
If you are interested in opting out of "direct mail" marketing, which includes materials received in your physical mailbox, we recommend visiting the DMA Choice website at https://thedma.org. The DMA Choice service, managed by the Direct Marketing Association, allows you to easily specify your marketing preferences.
To opt out of our Retargeting Services detailed in section 2, visit the designated page and click on the "Opt Out" bar. Note that you will need to do this for each browser you use, as retargeting and the "opt out" are cookie-based. Clearing your browser cookies will require you to opt out again.
If we market to you via email in our corporate capacity (e.g., as a customer or prospective customer), you can "unsubscribe" from our marketing emails using the link provided in your emails.

Cookies and Similar Technologies

Cookies and How We Use Them

201clicks.com and its business partners employ industry-standard technologies, including cookies and similar technologies, as described below. These technologies are used on our website and may be used by our partners in their marketing services.

We may collaborate with third parties or service providers to provide or enhance our services (e.g., for customizing ads or placing browser cookies) or to offer marketers access or use of our Information, often in de-identified form. These partners may set and access their own cookies, pixel tags, and similar technologies in your browser, some of which may have varying expiration periods. They may also collect various information types about your browser, device, or browsing activities through these cookies.

Cookies: Cookies are small data files containing a string of characters, such as a unique browser identifier. These files are stored on your computer or device and serve as tags to identify your device. Servers (ours or other companies') send your device a cookie when you visit a website. A pixel tag (also known as a web beacon or clear GIF) is an invisible 1 x 1 pixel placed on certain web pages. Pixel tags generate a generic visit notice and allow our partners (or sometimes us) to read cookies deployed by a respective company or server when you access web pages (e.g., a marketer's website). Pixel tags, combined with cookies, track a device's activity on a site. Disabling cookies results in pixel tags simply recording website visits.

We (or our service providers) and other online marketing platforms we collaborate with may use cookies to, among other things, remember you, analyze visitor patterns and trends, collect data about your activities on our clients' websites, or engage with the advertising you encounter. Cookies enable us to provide you with relevant content and replace non-relevant communications with ads better matching your interests.

Disabling Cookies: Most web browsers are configured to accept cookies. You may configure your browser to issue warnings before accepting certain cookies or to reject specific cookies. However, disabling cookies in your web browser may make some features of our website and other services challenging to use or render them inoperable.

Data Collected Through Our Corporate Website

Information Collected

201clicks.com collects information from users of our website(s), including:

The domain name and IP address of a user's web browser, along with a user agent, timestamp, and other browser or device information.
Information concerning content and pages accessed, utilized, or visited by users on our website, or how they interact with our content. For instance, this includes details like the time spent reviewing a specific blog post or descriptions of particular services.
Information, including personally identifiable and contact information, that users provide. This may encompass survey responses, sign-up information (e.g., for webinars, events, or newsletters), requests for information, mailing addresses, and email addresses.

How 201clicks.com Uses the Information We Collect Through Our Website

We employ the Information collected through our website(s) for various purposes:

Create and manage user accounts.
Provide requested Services.
Communicate and respond to users, including sharing news and updates about our services.
Deliver offers and advertisements for our products and services, especially when users browse our website(s) or other companies' websites on the internet (e.g., to "retarget" users with information about our Services).
Provide offers and advertisements for partner brand products and services or other offers we believe may interest users (e.g., invitations to events and webinars).
Perform data analysis, including market research.
Combine the Information with data from third parties, publicly available sources, and other products or services we offer to enhance the relevance and effectiveness of products and advertisements, including those presented through our services.
Use IP addresses for server problem diagnosis, website administration, and visitor identification during sessions. IP addresses also help us collect demographic information about visitors and track user activity to tailor our website(s) to visitor needs. We utilize this Information for privacy with legal obligations, policies, procedures, and enforcement of our Terms and Conditions.
If we acquire Information from "offline" sources (e.g., business cards provided at trade shows), we retain and use this information for marketing and business purposes.

How 201clicks.com Shares the Information We Collect Through Our Websites

We may occasionally share or disclose the Information we collect about you, in accordance with this Privacy Policy or as otherwise explained to you when you provide us with the information. Sharing may occur in the following ways:

We may share the Information with service providers who assist us in delivering or providing services. For example, we share Information with tech and customer support providers, marketing and advertising providers, other data providers (for purposes such as enhancing or verifying our Information), security and data hygiene vendors, payment vendors (concerning our business-to-business information), and other companies that help us deliver or develop Services.
We may share the Information for communication and marketing purposes, including through email, direct mail, or display media.
We will disclose your PII (or other Information) if we believe it is required by law, regulation, or another government authority or if necessary to protect our rights, safety, or property or that of any person or entity. We may also cooperate with law enforcement agencies during official investigations, disclosing any Information to the requesting agency as needed.
If we or substantially all of our assets are acquired by another company (e.g., in a merger, consolidation, restructuring, sale of stock and/or assets, or other corporate change or financing transaction), the Information in our possession is likely to be transferred to the acquiring entity. We may also share the Information during the due diligence process leading up to such a transaction.

Links

This website may contain links to other websites that 201clicks.com believes might interest users. Please note that 201clicks.com is not responsible for the privacy practices of these external sites or companies.

Security and Data Integrity

201clicks.com takes various measures to ensure the secure storage and transmission of data we handle. These measures encompass physical and electronic security, including firewall protection, encryption, data hashing or truncation, and access controls for personal information. However, it's essential to acknowledge that neither we nor any platform can guarantee absolute protection against hacking or unauthorized intrusion.

Changes to this Privacy Policy

Periodically, we may revise this Privacy Policy. Any alterations will take effect upon posting on our website. We encourage you to revisit this Privacy Policy to stay informed about any modifications.

Storage of Information in the United States

If you access our website from outside the United States, your connection will likely route through servers located in the United States. Any information you provide is expected to be processed and securely maintained on our web servers and internal systems within the United States. It's important to be aware that when accessing this website or communicating with us, the information we collect from you may be subject to different privacy standards and regulations compared to those in your own country, especially if you are in a country within the European Union.

Your California Privacy Rights

If you are a California resident, the California Consumer Protection Act (CCPA) grants you specific rights related to the disclosure, access, and deletion of your information. These rights are elaborated upon in the "Addendum for California Residents" located at the end of this Privacy Policy.

Contact Us

201clicks.com has a dedicated privacy contact. If you have inquiries concerning this Privacy Policy or our products and services, please reach out to us at: admin[at]201clicks.com

We value your feedback and questions regarding 201clicks.com's privacy practices.

Last updated: May 3, 2022

NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT

The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section of the Privacy Policy applies if you are a natural person who is a resident of California (“California Consumer”) and uses our Services. This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only as to, California Consumers: if you are not a California Consumer (or a resident of California), this does not apply to you and you should not rely on it.

Our Collection of Personal Information
Our Disclosure and Sale of Personal Information
Our Business Purposes
Your California Privacy Rights and Choices

Our Collection of Personal Information

Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.

Our Disclosure and Sale of Personal Information

We will share the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our customers. The chart below shows how and with whom we share or disclose personal information, and whether (based on the CCPA’s definition of “sell”) we believe we have “sold” a particular category of information in the prior 12 months.

Our Business Purposes for Collecting and Sharing Personal Information

Generally speaking, we collect and share the Personal Information that we collect for the following purposes, as we also have described in our Privacy Policy and/or our website.

Data marketing services, for example:

Creating data marketing tools and products for our marketer clients.
Helping our Clients identify and understand their consumers better.
Assisting our Clients through our Services to provide their current and prospective customers with better service.

Creating “identity” graphs or associations between data points, to help locate users across various channels.

Additional marketing services, for example:

Assisting in targeting and optimizing of direct mail and email campaigns.
Measuring the effectiveness of online or offline ad campaigns.
Analyzing and optimizing our Clients’ proprietary databases.
Providing “hygiene” or “verification” services.

Operating our Services, for example:

Testing, improving, updating, and verifying our own database.
Developing new products.
Operating, analyzing, improving, and securing our Services.

Other internal purposes, for example:

For internal operations, auditing, research, detecting security incidents, debugging, short-term and transient use, quality control, and legal privacy.

Your California Rights and Choices

Without being discriminated against for exercising these rights, California residents have the right to request that we disclose what personal information we collect from you, to delete that information, and to opt-out of the sale of your personal information, subject to certain restrictions. You also have the right to designate an agent to exercise these rights on your behalf. This section describes how to exercise those rights and our process for handling those requests (to the extent permitted by applicable law, we may charge a reasonable fee to comply with your request).

Right to request that we “do not sell” your personal information

You may request that we not “sell” your personal information. If you wish to make such a “do not sell” (also called an “opt out” request), please go to our “Do Not Sell” web form located at https://201clicks.com/ccpa_details. Alternatively, you may contact us by email at admin[at]201clicks.com. When you make such a request, we will retain your information on an internal “suppression” list, so that we may remove your data from our active database in the event we obtain it again at a later date.

Right to request deletion of your personal information

You may request that we delete any personal information that we collected from you. You may make a deletion request by emailing us at admin[at]201clicks.com.

Right to request access to your personal information

California residents also have the right to request that we disclose what categories of your personal information that we collect, use, or sell. As a California resident, you may also request the specific pieces of personal information that we have collected from you. You may make such an “access” or “right to know” request here: https://201clicks.com/request_my_data. We may withhold some personal information where the risk to you or to others’ privacy rights is too great to disclose the information.

Right to nondiscrimination

We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.

Right to “opt-out” of the sale of your personal information

California residents may opt out of the “sale” of their personal information.

Information about persons under the age of 16

We do not knowingly collect personal information from minors under 16 years of age in California unless we have received legal consent to do so.

Authorized agents

You may also designate an agent to make requests to exercise your rights under CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a legally sufficient power of attorney. We likewise may require that you verify your own identity, depending on the type of request you make.